Frequently Asked Questions

AI visibility measures how discoverable your business is when AI engines like ChatGPT, Gemini, and Perplexity answer user questions. A growing share of customer research happens through AI-generated answers, not traditional search results.

Businesses with low AI visibility are effectively invisible to this growing audience. Unlike traditional SEO where you compete for rankings, AI visibility determines whether you exist at all in the AI-generated response.

We send 100+ structured queries (LLM probes) to four AI engines, audit your website's technical infrastructure for AI-readiness, and measure entity verification signals across 40+ platforms. These feed into the GEO/AEO/EVS Trinity Formula to produce your 0-100 composite score.

Every data point carries a provenance label (LIVE, CACHED, ESTIMATE, or UNAVAILABLE) so you know exactly where each number comes from.

The Trinity Formula: GEO + AEO + EVS (proprietary weights). GEO measures technical accessibility, AEO measures content citability, and EVS measures authority and trust signals.

AEO carries 40% because our research across 500+ assessments shows content structure has the strongest correlation with actual AI citation rates. A technically perfect site still gets under-cited if content is not structured for AI extraction.

No. AI visibility optimization complements traditional SEO. Many technical foundations are shared: clean architecture, fast load times, proper schema, and quality content benefit both. AEO adds layers that traditional SEO does not emphasize.

Most clients run AI visibility optimization alongside existing SEO programs. Content improvements for AEO typically boost traditional rankings as well.

Express ($297): Quick snapshot with composite Trinity score and K-Score summary. 25 LLM probes, basic schema audit, top 5 recommendations.

Pro ($797): Detailed analysis with 75 probes, competitor benchmarking (3 competitors), page-level scores, entity consistency audit, 15 prioritized recommendations.

ScoreMax ($1,997): Comprehensive with 100+ probes, 5 competitors, full content architecture audit, keyword pipeline, 90-day roadmap, and 60-minute strategy session.

Quarterly at minimum. AI engine behavior evolves continuously and competitors are actively optimizing. Quarterly cadence lets you track progress and catch regressions. Clients on ongoing plans receive monthly assessments.

LLM probes to ChatGPT, Gemini, Perplexity, and Claude. Technical audits via proprietary crawl engine. SERP data from DataForSEO. Entity verification across 40+ platforms. Review data from Google Business Profile and industry directories.

Every data point is labeled: LIVE (collected this run), CACHED (prior run with timestamp), ESTIMATE (derived with formula shown), or UNAVAILABLE (API failed, no substitution).

Three assessment tiers: Express ($297), Pro ($797), ScoreMax ($1,997). All one-time pricing with no hidden fees or long-term contracts. Ongoing monitoring available at $197/month. See full details on our pricing page.

Yes. 14-day satisfaction guarantee on all tiers. If the report does not deliver actionable value, we refund the assessment fee. Our free demo also previews exactly what you get before you commit.

Yes. Upgrade from Express to Pro or ScoreMax within 30 days and pay only the difference. Express data rolls into the upgraded assessment. After 30 days, a new assessment is recommended.

Yes. Assessments are platform-agnostic. We analyze your site as AI engines see it, regardless of CMS. WordPress and custom sites offer the most flexibility for implementing recommendations, but we provide platform-specific guidance in every report.

We only analyze publicly accessible information. No backend access, analytics accounts, or private data required. Assessment data is stored securely and retained 90 days minimum for trend tracking. We never sell, share, or use client data beyond delivering contracted services.

GEO improvements (technical fixes, schema) can show results within days. AEO improvements (content restructuring) typically show within 30-60 days. EVS improvements (entity verification, citation building) take 60-90 days.

Average ScoreMax engagement: 15-30 point improvement within 90 days.

We do not guarantee specific numbers because AI engine behavior is controlled by third parties. We guarantee transparent, data-backed recommendations tested across our client base. Clients who implement the full roadmap consistently see significant improvements.